Imagine trying to sell Instagram to a venture capitalist back in 2010. “You see, the biggest problem with Facebook and MySpace is that there are too many words. Our social network will be almost entirely pictures. I know, I know, but get this: People will be able to make their pictures look like crappy Polaroids from the 70s and 80s! AND we’ll do it all on mobile, so people can download these pictures at blistering 2G and 3G speeds!”
It seems like a tough pitch, right? Only a few forward-looking folks knew that visual content was the wave of the future. As mobile speeds increased and phones got smarter, Instagram became a major player in the social media world.